Identify Your Mark


Reference Guide
13 watch brands · 34 watch marks · 25+ jewelry hallmarks · 5 topics
Decode markings on watches, jewelry, and more. Whether you found a hallmark stamp, inherited a timepiece, or simply want to know what the numbers mean — start here.
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Rolex
If there is one watch brand whose markings are studied more than any other, it is Rolex. Founded in 1905 by Hans Wilsdorf, the company pioneered the waterproof Oyster case, the Perpetual self-winding rotor, and the Datejust date display. Rolex's prominence in the pre-owned market — and the prevalence of counterfeits — makes familiarity with its case back codes, serial number formats, and clasp markings especially valuable for anyone buying or inheriting one of these watches.

Omega
Omega's case backs are among the most distinctive in watchmaking — the hippocampus seahorse medallion, the Speedmaster's moonwatch heritage engravings, and the PIC number system all make Omega watches particularly identifiable. Founded in 1848 and now part of the Swatch Group, Omega has a rich catalog spanning dive watches, chronographs, and dress pieces. Their 14-digit PIC number, introduced in the 2000s, is one of the most detailed product identification systems in the industry, encoding everything from collection and case material to dial color and movement type.

Seiko
Seiko's case back markings follow a distinctive caliber-case format (like '7S26-0010') that tells you both the movement and the case design at a glance — once you know how to read it. Founded in 1881, Seiko manufactures everything from sub-$100 automatics to Grand Seiko pieces that compete with Swiss luxury brands. The challenge for collectors is that Seiko has long used single-digit year codes in serial numbers, so a '7' could mean 1967, 1977, 1987, or 1997. Cross-referencing with caliber production dates, dial styles, and factory logos is usually necessary to pin down the decade.
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Every watch and piece of jewelry carries hidden messages — serial numbers, hallmark stamps, purity marks, and maker signatures that reveal origin, age, and materials. Our guides decode them all.
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