Swiss Made Label — What This Mark Means
A legally protected designation indicating the watch meets Swiss origin requirements for movement, assembly, and quality inspection. "Swiss Made" is one of the most recognized quality marks in watchmaking.
What This Usually Means
"Swiss Made" is a legally regulated label under Swiss federal law. A watch must contain a Swiss movement, be assembled in Switzerland, and undergo final inspection in Switzerland. At least 60% of the manufacturing costs must be Swiss. This designation carries significant weight in the market and affects both perceived and actual value.
Where to Find It
Typically printed on the dial at the 6 o'clock position, below the center. It may also appear on the case back or movement. The placement on the dial is the most recognized and common location.
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Common Variations
"Swiss Made" is the full standard. "Swiss" alone on the dial indicates the movement is Swiss but the watch may not meet full "Swiss Made" criteria. "Swiss Movt" means only the movement is Swiss. "Swiss Parts" indicates Swiss components in a non-Swiss watch.
Common Misconceptions
"Swiss Made" doesn't mean every single component was made in Switzerland. The 60% value rule allows some parts to be manufactured elsewhere. Also, "Swiss Made" doesn't automatically guarantee superior quality; it's a origin designation with quality standards, but execution varies by manufacturer.
What to Do Next
If authenticity is a concern, verify the Swiss Made label alongside other authentication markers. The label should be cleanly printed, properly positioned, and consistent with the brand's standard placement.
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Related Markings
A marking indicating where the watch movement was manufactured, such as "Swiss" or "Japan." This identifies the movement
Japan Movt MarkingA case back marking indicating the watch uses a Japanese-manufactured movement. This is one of the most common markings
German Made MarkingA marking indicating the watch was manufactured in Germany, typically associated with brands from the Glashutte or Pforz
Commonly Seen On
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Frequently asked questions
What does 'Swiss Made' legally require?
A Swiss movement, assembly in Switzerland, final inspection in Switzerland, and at least 60% of manufacturing costs must be Swiss.
Is 'Swiss Made' the same as 'Swiss'?
No. "Swiss Made" has stricter requirements than just "Swiss" on the dial. "Swiss" alone typically refers to the movement origin only.
Does 'Swiss Made' guarantee quality?
It guarantees adherence to Swiss manufacturing standards, but quality still varies between brands and price points.
Can a Japanese brand be 'Swiss Made'?
If a Japanese brand assembles a watch in Switzerland with a Swiss movement meeting all the legal criteria, it could technically qualify.
Why is 'Swiss Made' valued by collectors?
It's one of the oldest and most recognized quality indicators in watchmaking, associated with centuries of horological tradition and craftsmanship.
Where should the 'Swiss Made' text appear on the dial?
It's most commonly positioned at the bottom of the dial near the 6 o'clock marker, though exact placement varies by brand and model.